Research Guides: Entrepreneurship: Market Research

Find local market information

RefUSA
- This link opens in a new window
Information on 23 million U.S. businesses and 266 million U.S. households. Includes lifestyle and consumer data on over 60 market segments.
more...less...
PPLD library card required. For directions on how to get a PPLD library card please go to: http://ppld.org/library-cards

Business Decision
- This link opens in a new window
GIS data, reports, and maps providing consumer market, market segmentation, and demographic data available through the Pikes Peak Library District.
more...less...
PPLD library card required. For directions on how to get a PPLD library card please go to: http://ppld.org/library-cards

Find Market Share

Oxford's A Dictionary of Business defines market share as:

"...share of the total sales of all brands or products competing in the same market that is captured by one particular brand or product, usually expressed as a percentage."

Market Research Resources

Use the following resources to find market share, identify competitors, and much more.

Size Up tool from the U.S. Small Business Administration
Analyze Your Business. If you are a small business owner, you need to know how your business stacks up with the competition in order to succeed. SizeUp will help you manage and grow your business by benchmarking it against competitors, mapping your customers, competitors and suppliers, and locating the best places to advertise.
Market Share information from Business & Trade publications
This is a search for Market Share information in two PPCC databases. Type in a keyword in an empty search box, or use the indexes in the left column to find information on specific industries or products (light bulbs, real estate, craft beers).
Thomas Register
Free access to: over 168,000 companies; 68,000 product and service categories; thousands of online suppliers catalogs and web site links.

https://www.flickr.com/photos/12403504@N02/11245207026/ British Library Collection. Title: "Children's Grand Pantomime, The Babes in the Wood, etc".